Thursday, May 22nd, 2008

How Do I Build a Blog That Can Make Me Money?”

Here’s the SAME advice I gave to a guru-has-been…

Just about every month, it seems you hear about a new product that asks the hypothetical question of
marketing gurus:

“If you lost your business and went from making millions to making nothing, and you had to start all
over again, had no list, no website, and no traffic, what would you do to rebuild your business?”

I’m sure that you’ve seen these programs too.

But there’s a problem with every single one of them!

In each case, the question is being asked of someone who …

Already has a successful mindset.
Is already MAKING m’oney!
Already HAS a list!
Already HAS TRAFFIC!

Would the answer be the same if the person being asked had NOTHING to work with?

I mean, would you get the same answers if you asked people who truly had …

No list.
No money.
No income.
No traffic.
No products.
No ANYTHING!

I think — in fact I KNOW — the answers would be VERY different if these gurus were truly left with NOTHING!

If these gurus were ever truly in such a predicament they were being asked about, their entire mindset would be different!

Their sense of desperation would be different!

Their entire ATTITUDE would change!

And, as a result, what they would do would to re-create their income would change as well.

How can I be so sure of this?


Because I am currently coaching a guru-has-been through this experience, helping him to find a solution that will allow him to re-create the income that he had only about 5 short months ago.

Less than 6 months ago, this expert — a name that you would undoubtedly recognize — had a SUBSTANTIAL seven figure income each year from his unique business model.

He was the envy of many of the other gurus!
He was often seen on stage teaching his business model!
And he sold high end coaching programs that taught his model (programs that cost 5 figures per student!).

But, it abruptly came to an end when his business was literally STOLEN out from under him by an overly zealous, greedy Joint Venture Partner and a deal gone bad.

Overnight, he literally lost EVERYTHING!

All of his websites that were bringing in millions of visitors every single month (just one of his sites had more than 3.2 MILLION unique visitors per month from the US alone!).

Those sites were there one day, and then gone the next.

He lost …

Millions of visitors per month.
His products (most were digital, and they went with the websites).
HUNDREDS of domain names — some valued at 6 figures!
A good chunk of his list (it was hosted on the server
that went with everything else).
His INCOME – one that was making him nearly 6 figures per month!

And most importantly …

He lost his “success mindset”.

If he at least had his success mindset, he would be able to see that he truly lost nothing but tangible,
physical “stuff”.

His products were really nothing more than his brain and the knowledge that he held within it.

His products were really nothing more than his gift of speech, and his ability to put words to what is in his
brain.

He already KNEW a SYSTEM — one that worked WELL! One that brought in MILLIONS!

Nobody ever took this from him. He still had it!

What he needed was a way to take that system and get it out to large numbers of people QUICKLY, EASILY, and CHEAPLY!

But instead, he was left seeing his digital products as being the reason for his success and his in.come, and
feeling as though the absence of those digital items meant that he could not continue to make an in.come
online.

When left feeling so low, so defeated, and in such utter despair, no matter how much he knows about
marketing, building a business, or viral marketing, he cannot find a model that he BELIEVES will work.

No matter how hard he tries, everything SEEMS as though it is a dead end path — one which will lead him to nothing but more bills piling up and less cash in his bank account.

In other words, this guy just can NOT think of a way out of his “predicament” no matter how hard he tries, no matter how much he knows, and no matter how much success he’s had in the past.

So, What does a guru-has-been like this do to become a soon-to-be-guru-again and get out of the slump he’s in?

What can a guru-has-been like this do to become a soon-to-be-guru-again and re-create the in.come he had only a few short months ago?

Well, think of it this way …

He’s in the same position as someone who is just starting out in their business …

Perhaps it’s the same place that you are in right now?

Before he will find the success that he once had, he must first (and probably foremost!) develop a success
mindset once again.

Only once he has truly found that success mindset — one that is willing to succeeed at all costs — will he
be able to move on to:

1) Determine his potentially profitable passion (if you aren’t sure how to do this, check out the lesson in
“Step 2 - Choosing Your Target Market” of the 30-Day IM Challenge. You’ll find it at
www.askggg.com/step2 )

2) Research that potentially profitable passion to find out what people are already BUYING in that niche

3) Put together a strategic plan to s.ell those products to that market (this is what I cover in
“Step 3 - Planning Your Profit Funnel” which you’ll find at www.askggg.com/step3 )

4) Then IMMEDIATELY put up a blog that can be used as the heart of a traffic generation system! Through that blog, he can then:

— Develop a relationship with his market,
– Get them to see him as the expert that he is,
– Get them to perceive him as an influencer,
– And then he will be able to s.ell them ANYTHING he wants!

Of course, since the business that was stolen from him didn’t even have a blog, he needed a little convincing
to believe that setting up a blog was critical to his future success.

So — here’s what I told him to prove my point …

* Over 12 million American adults currently maintain a blog.
* Technorati is currently tracking over 70 million blogs.

12 million Americans alone, and a total of more than 70 million blogs world wide should tell you that there is
a HUGE opportunity to benefit from a blog! If blogging was not serving a purpose or making a pr.ofit for the
bloggers, you would NOT find more than 12 million Americans — and even more people worldwide — blogging
just for the sake of wasting time!

* Over 57 million Americans read blogs.

That means that you’ll have a whole heck of a LOT of potential visitors and readers for your blog as well!

* 1.7 million American adults list making money as one of the reasons they blog.

This is a VERY small share of the total number of blogs! Less than 10% as a matter of fact! That means that you have a HUGE opportunity to make m.oney from your blog with very little competition from other bloggers.

* 89% of companies surveyed say they think blogs will be more important in the next
five years.

If there are 57 million American blog readers already, how big will this audience be in 5 years?

* 9% of internet users say they have created blogs.
* 6% of the entire US adult population has created a blog.

That means that there is VERY little competition despite the fact that there are 12 million blogs in America alone! If you don’t grab your share of the blogging pie now, it’s going to be a LOT harder to get a foothold as the blogging industry grows over the next 5 years!

* over 120 thousand new blogs are created every day.
* There are over 1.4 million new blog posts every day.

If you wait to create a blog, and you don’t grab your share of the blogging market NOW, in only another 10
days, there will be another 1,200 MORE blogs out there. In only 1 month, there will be more than 3,600 MORE blogs. And in only 1 year, there will be well over 43,800 MORE blogs! You can NOT afford to risk waiting to get your fair share of this ENORMOUS industry!

* 22 of the 100 most popular websites in the world are blogs.

There’s GOT to be a reason for this! That reason is that blogs make it SOOOO easy to drive traffic to your
website. That’s why 22 out of the top 100 sites in terms of traffic are using them!

* 51% of blog readers SHOP online.

This makes blogs an IDEAL way of making MONEY in ANY business! You have one of the KEYS to a successful market built in — you KNOW that they open their wallets!

* Blog readers average 23 hours online each week.
* 37% of blog readers began reading blogs in 2005 or 2006 and continue to read them today.

This means that blog readers are more likely to be “engaged” by your blog, rather than a static website.
This results in higher page views per visitor and longer times staying on your site per visit. All leading to a greater chance to have someone make a purchase from your blog.

After this guru saw these statistics, what do you think that he asked me?

If you guessed that his next question was:

“Ok, so HOW do I set up a blog?”

and then …

“How do I build a blog that can make me m.oney?”

… then give yourself a big gold star!

So tonight, this guru-has-been soon-to-be-guru-again is out studying the resource that I shared with him that will let him get his blog up and running by tomorrow morning:

—> http://askggg.com/bloggingd

This is NOT a made up story!
This is a real life example of how important blogs really are!

I truly predict that within a month, this person will be right back on the road to the success that he had in
2007.

And, because using a blog is SO much easier in terms of driving traffic, building a list, and even making s.ales, I even expect that his income in the next 12 months can surpass his in.come in the last 12 months that he had his business …

All without him having no product, no list, and no traffic at this very moment in time.

How far will you be in getting your business to meet your goals by this time next year?

I guess that depends on how quickly you’ll be implementing profitable blogging strategies such as those you’ll find at:

—> http://www.askggg.com/bloggingd

I suggest you RUN — not walk — to that site right now!
The price is rising even as you read this!

I’ll be back tomorrow with a HUGE announcement about the 30-Day IM Challenge (I KNOW you’re going to be surprised!) as well as the next lesson on Joint Ventures and Strategic Alliances.

Stay tuned!

If you’ve been trying to figure out how to get traffic to your website, how to build an opt in list, or how to make more sales in your business, then what you should really be doing is BLOGGING!

When you use a blog, along with profitable strategies for niche blogging, you are able to get MUCH better
search engine rankings without ever having to do any scientific SEO, you’re able to drive LOADS more visitors that are LASER-TARGETED to your niche, and you’re able to build MUCH bigger opt in lists in MUCh less time — all resulting in a WHOLE LOT MORE sales with one whole heck of a lot LESS effort!

Find out how now at:

—> http://www.askggg.com/bloggingd

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