I was recently talking to a close friend of mine who was just in San Diego for Ken McArthur’s JV Alert Live. Unfortunately I couldn’t make it this year but our conversation brought back some memories from last years trip out to California.
Specifically the drive along Route 66 and a place in Ozark, Missouri called Lambert’s Cafe & Restaurant.
What makes Lambert’s a place to talk about, especially if you’ve never been there?
Well, you need to understand a bit of the history of Lambert’s to see why I would mention it so often.
Lambert’s was originally built on Old Route 66, a historical highway that spanned from Chicago to California. Back in the ’40’s and ’50’s, families making their way across the country would do so via Route 66.
So, along the route, tons of inns, restaurants, gas stations, and shoppers paradises sprung up quickly. Most were decorated with art deco styles, resulting in loud colors, neon lights, and other things that created excitement.
Lambert’s wasn’t a place that needed any such”gimmicks” in order to stand out in the crowd. Their gimmick was MUCH bigger than any of the decorations popular in the day.
And that’s where the lesson comes in, and why I talk about them so often.
Lambert’s “gimmick” was VERY simple. Actually, so simple that I’ll even bet that most people couldn’t tell you what they loved about Lambert’s. All they could tell you was that it was one of their favorite stopping places.
But why? Did that just happen by accident?
Did they have incredibly cheap prices?
Did they have some special food that couldn’t be found elsewhere?
Just WHY did people seem to flock there so often? Read more
People forget how fast you did a job, but they remember how well you did it. Howard W. Newton
Outstanding people have one thing in common: an absolute sense of mission. Zig Ziglar
I’m sorry to be sending this so late…
It’s been a REALLY hectic day!
A few years back, I inherited a membership site in a partnership that went sour. I brought in a new partner to help me with the technical side of the business since he was a programmer.
My new partner really helped me to keep the site going, in spite of the awful mess that we had been left with.
As it turned out, the guy was not only a programmer, he was one heck of a marketer as well!
More than anything, he was a great friend, an honest businessman, and someone who really went all out to help others learn to succeed as well.
That guy was my friend, Eric White, from Australia.
Periodically, I tell you about the Niche Portals that he creates because they are such an awesome value.
I learned a lot from Eric while we worked together to keep that site alive. And today, I learned something else from him. Read more
It’s how you deal with failure that determines how you achieve success. Charlotte Whitton
I determined never to stop until I had come to the end and achieved my purpose. David Livingstone
The determination to win is the better part of winning. Daisaku Ikeda
What we think determines what happens to us, so if we want to change our lives, we need to stretch our minds. Wayne Dyer
Some are destined to succeed, some are determined to succeed. H. H. Swami Tejomayananda
This post is THE ANSWER you’ve been looking for to over spending in your business!
This post will keep you FOCUSED and show you precisely how you should be spending your m’oney to build your business.
Kick back, grab a cup of coffee, print this out, and read EVERY word!
It is THAT important!