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By N2H

A Better Way To Use The Internet To Make Money!

November 5, 2009 by Gina Gaudio-Graves  
Filed under Business Strategy, Newsletter


Let me share with you one little secret …

People will pay over and over again for anything that will save them time or money.

If you can show someone a way to shave an hour off of a mundane task, he’ll buy it every time (provided it’s not going to cost him more than what he would make in an hour of his time).

Image representing Google as depicted in Crunc...
Image via CrunchBase

If you can show someone how to save $500 on a $1,000 purchase, he’ll buy it every time (provided it’s not going to cost more than the $500 he’ll save).

At the same time, if you can provide someone with a tool that will save either time or money, he’ll buy that as well.

But not many of us are engineers or inventors or programmers who have the knowledge and skill to come up with new tools.

For those of us who are not able to invent new tools, though, this doesn’t mean that we are destined to be poor.

What it does mean is that we must find something else to sell. What we have at our disposal is our KNOWLEDGE !

Yep, that’s right … you can literally sell your brain!

There are 3 ways to do that. You can sell your knowledge through either:

a) An Information Product (an ebook, audio, or video), or

b) A Coaching or Mentoring Program, or

c) A seminar or workshop

No matter which of these methods you select, you want to focus on selling the SOLUTION that will save your prospect either time or money.

Ideally, if you can select either option b or c, then you can create multiple products at the same time. You do this by recording your coaching or seminar and creating an information product. This then saves YOU time and money!

Information Products are hot online because saavy marketers know this secret and they USE it over and over again!

But, if you look at any one of the info product guys out there, I’ll guarantee you that he is not making his REAL money from the info product.

Where the REAL money is made is from the coaching or mentoring or from a high ticket seminar or workshop.

In other words, on the front end what you see may be an information product. That product serves as a lead generator for the marketer.

The leads then get to know and like the marketer through the information product. If the info is good and it works, the lead wants to buy an even bigger share of the marketer’s brain.

At that point, the marketer needs only to put into place a system that gives the lead an opportunity to go to the next level and take part in the coaching or the seminar.

Ordinarily, if the marketer has done a good job in the info product, the lead will buy at just about any cost.

The key here is to really create a GREAT info product. One of the easiest ways of doing that is by recording your coaching.

Now, don’t get scared when I start talking about becoming a coach. It isn’t as big of a deal as you would think!

Let me share one more secret with you …

ANYONE can become a coach.

Yep, I really mean ANYONE!

If you have any knowledge that will save someone either time or money, you can use that knowledge to teach others what you know!

You’d be amazed at the little things that people want to be taught!

For example, some of my students actually asked me to teach them how to use search engines more efficiently.

Are you someone who can find a needle on a haystack using Google? Great! You can sell that knowledge just like I did!

Or maybe you’re in the personal development field and for you visualization comes easily.

I’ve had my students ask me to teach them how to both do visualization and how to use it. Perhaps you can sell that knowledge just like I did!

What else do you have any type of specialized knowlege about that might save someone either time or money?

Perhaps you are good at coaching little league. Maybe you could teach others how to do that job better so that they can spend more time with their kids.

Perhaps you happen to be great at your job as an Administrative Assistant. Maybe you could teach others how to do that job better or more productively.

My point is this …

There are undoubtedly TONS of things that you have a TON of knowledge about. You can SELL that knowledge!

And here’s the best part about selling that as a coaching program … it will give you a PRODUCT to sell as well !

But, you’ll want to use that info product as a lead generator for your coaching. This is how you set up a true “profit funnel”.

Think about it this way …

Many coaching programs sell for over thousands of dollars. Just look at Dan Kennedy who regularly sells his $25,000 and $100,000 coaching programs!

In other words, lead with your $7 to $27 ebook and use that product to sell your services as a coach and bring in $2,000 to $5,000 per sale!

Now that’s quite a boost in income over selling an info product alone, right?

Ask yourself this question right now:

“What special knowledge do you have that can save people either time or money?”

How much would that be worth to someone?

Ca-CHING!

But, do you want to know what I like even more than the money that I make from being a coach?

I like having my students available to work for me in my business!

Yep, that’s another little side benefit of being a coach.

It’s a proven fact that it’s easier to learn something by doing it rather than by hearing it. So in having your students work in your business, you’re actually doing THEM a favor …

One that they’ll gladly pay you for!

Now, I’ll bet you’re sitting there asking yourself one big question at this point, right? And I’ll bet that question is …

“How the heck do you coach someone?”

Well that’s the easy part! At least it is now since my good friend, Liz Tomey, has put together this great ebook called “Coaching For Cash: How To Earn Instant Profits As A Personal Coach”.

—> http://www.askggg.com/coachingc

Inside Liz’s new 72+ page book, you’ll learn things like:

* Little Known “Big Time” Benefits Of Being A Mentor!

* Hidden Hideouts Of The Most Productive & Profitable Protégés!

* The Results Oriented Protégé Selection Process That Gets You The Cream Of The Crop!

* Generating More Production Than You Ever Expected From Your Protégés!

* Coaching Cycles & How They Provide You With A Never Ending Supply Of Free Assistants!

Now I have just one last question for you …

If you could get started with an investment of only a measly little $5, how quickly would you RUN to do it?

Get RUNNING now to …

—> http://www.askggg.com/coachingc

Ever since I was a little girl, I always wanted to teach. For me, coaching has been a way to reach that goal.

I absolutely LOVE everything about it …

… Working with my students.

… Seeing their amazed reactions each time they try a new strategy for the first time and it works!

… Creating life-long relationships with people who look up to you and can’t thank you enough for the life changing results that you’ve helped them to create.

… Learning new things from my students (yep, they often teach this old dog a few new tricks, too!).

… And of course, the in’come isn’t chump change, either!

I’m anxious to have YOU join me in this fascinating profession!

To Your Abundant Coaching Success!

Gina Gaudio-Graves
Author & “The JV Queen”
Dean & Founder, DirectionsU.com
and TheJVUniversity.com

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2 Comments on "A Better Way To Use The Internet To Make Money!"

  1. Coaching Questions: A Coach’s Guide to Powerful Asking Skills | Online Life Coaching on Sun, 8th Nov 2009 1:33 am 

    [...] A Better Way To Use The Internet To Make Money! (theimuniversity.com) [...]

  2. Life Success in 3 Steps | Online Life Coaching on Wed, 18th Nov 2009 6:59 am 

    [...] A Better Way To Use The Internet To Make Money! (theimuniversity.com) [...]

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