Do You Serve Your Audience By Telling Stories?

I’ve had quite a week!  I’ve done 3 calls with Ronda Del Baccio, “The Story Lady”, of www.ProfitableStorytelling.com.  Each one of those calls has made me think … I mean REALLY got me thinking about a number of different issues …

Like what I call “The Story of You” and what Ronda calls “Your Core Story”.

This is the story that you use to tell your audience who you are, what you’re all about, and why they want to listen to you.  It’s what tells them that you are THE expert in your market.

Without your core story, you’re just another schmoe trying to sell them something — something that they probably neither want nor need.

With your core story you’re there to serve them.  You really KNOW your stuff because you LIVE it every day!

You’re on a quest!  A mission of sorts.  And that mission includes helping your prospect to solve a problem that’s causing them pain.

The amount of pain they are in determines the amount they are willing to pay you to get out of pain.  In other words, it determines how much they will pay for what you have to sell them.

The more pain they’re in, the more they’re willing to pay to get rid of the pain.

The more they truly believe that you are the one who can get them out of pain, the more they are willing to buy that solution from YOU rather than the next guy in the search results.

There’s a few KEYS to success here …
#1 — First and foremost, you’ve got to make your prospect perceive you as that “stranger with experience” who has “been there/done that” and come out smelling like a rose in the end!

The “Story of You” illustrates to your prospect just how awful the pain you had really was, what you did to get out of pain, and how successful you were at getting rid of the pain completely!

It then needs to go on to show them why YOU are the ONLY expert they should listen to.  Why should they buy from you and not the next guy who has also solved the same problem in his life?

#2 — The second important thing is that your prospect must really FEEL the pain they are in.

The thing is, many times your prospect doesn’t even readily recognize being in pain.  It’s your job to both SHOW THEM the pain AND then, make them FEEL it!  Even go so far as to drive the knife in a little deeper and jiggle it a little.

Now don’t misunderstand me here.  You’re not doing this maliciously.  You’re not doing this to simply put cash in your pocket.

Your entire focus has GOT to be SERVING your prospect.
You’re doing it because it really will benefit your prospect and it’s the right thing to do — for THEM!

So how can you accomplish both #1 and #2 in your business?

That’s where Ronda comes in — You do it with STORIES!

It starts with the “Story of You”.  This goes into your About page on your blog, into the bio you place in your Squidoo Lens, your Hub Pages account, your Facebook profile, etc.  Anywhere you have a presence online, you tell the “Story of You”.

Ronda did a fantastic job of explaining her step-by-step method for creating the “Story of You” in my Blog Talk Radio show, “Relationship Marketing 101″ at noon eastern this past Tuesday.  You can listen to the recording at:

http://www.askggg.com/radio

(NOTE:  If the recording doesn’t play right away or if it’s got a lot of static, try the link again and be patient after clicking the play.  A number of people have been successful at listening to the entire recording a number of times.)

To accomplish #2, you’ll also need to use stories.
These are stories that you create from everyday things in your life.

You read examples of stories I share with you all the time.  In fact, even telling you about Ronda in this message is an example.

I find stories every day in almost anything I do …

A dinner at a restaurant that not only has great food but a complete line of products based around the theme of the restaurant or around items on the menu, can turn into an email or blog post about building a profit funnel.

A magician going from table to table at a restaurant once turned into a great lesson about copywriting on my blog.  (You can read it at:  www.askggg.com/magicians )

No matter what niche you are in, you can easily find a story that has a lesson in it just by paying attention to things you do all day long, people you come in contact with, and places you go.  You simply need to develop what I call “the eye of the marketer” or what Ronda refers to as “the story teller’s eye”.

We both mean the same thing.  It’s that little voice inside you that whispers to you, “Hey, there’s something about this that you can share with others!”

If you really have a mindset of SERVING your audience and not SELLING your audience, you’ll find all sorts of stories that you can tell!

This is where private label rights materials can be REALLY REALLY helpful!

All you need to do is grab some articles or emails that come with private label rights, add your stories to them, and VOILA! you have instant content for your blog, for your ezine, for your autoresponder series, or even for articles that you syndicate to article directories!

With a few minutes of your time, a PLR article or email, and a story, you can have a REALLY powerful message that can rake in c’ash almost instantly!

If you have a list, you can use it to send an email to your list and be making s’ales in a few minutes.

If you don’t have a list, you can post it on your blog, social bookmark your post, tweet about your post, and have sales rolling in within an hour or two.

The point is this …

When you’ve got stories that you can use, just about any PLR material you can find can become your own original work, with your own personality QUICKLY and EASILY!  All you need is to find a product that works with the message, and you’re in business!

I would even go so far as to say it’s EFFORTLESS!
That’s how easy it is!

When you have PLR materials that you can use that are tied to specific products, then your “work” is even easier!

That’s why I was so utterly thrilled when I recently came across the “Autopilot Clickbank Commissions” package that comes with 60 autoresponder messages.  Each message is specifically geared toward a single Clickbank product.

In fact, there are multiple messages for each product.  That means that all you need is a different story for each one, and you have an instant way to get not one message out there — but 2 or 3 messages about the same product.

My students are always amazed when they first realize how HUGE the difference is when you’re sending 2 or 3 messages instead of 1 about a single product.  One student made almost 10 times more sales with 3 messages than she made with only 1.

You have no idea how RARE it is to find a collection that allows you to easily send multiple messages about a single product so easily!  I can’t ever remember seeing anything like it before!

That’s why I’ve extended the opportunity for you to grab your copy right now.  Originally, I had planned on raising the price after 100 copies were sold.  But after the calls I did with Ronda, I realized that this was SUCH a huge opportunity that I decided to extend this chance to another 50 people ONLY!

There are only 39 copies left before the price goes up for SURE!

You can grab yours now at:

—> http://www.askggg.com/autopilot

I’m sure that these won’t last long!  If you get there and the price has increased, don’t say that I didn’t warn you!

The best part is that if you download your copy right now, listen to the recording of the call with Ronda from Tuesday, and get to work — you could be making your investment back within a matter of a few hours!

In fact, you could even be putting a nice profit in your pocket in that amount of time since your investment is so low!

It’s time to get busy!

I’m on my way to watch the sunset on the beach!  I’ll put up a picture on my blog at www.askggg.com/wheresgina to inspire you to get to work!

Why are you still reading?  As I told you — there are only 39 copies left and they are NOT going to last long at this price!  You want to RUN to downloads yours now at:

—> http://www.askggg.com/autopilot

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