Why do some people succeed using PLR while others fail?
Private label rights provide an efficient and workable means of generating a substantial online income.
They are not, however, an automatic path to wealth. In order for you to obtain maximum advantage for PLR content, you will need to understand how to put it to use properly. That does involve more than simply owning the material.
You probably have at least some passing familiarity with private label rights. However, there is a lot of misinformation out there about PLR. That’s why it makes sense to start our discussion by hammering out a working definition of what PLR materials really are.
To provide some context, it’s worth noting that private label rights are not exclusively an “Internet marketing thing”. In fact, their existence and use predates the Internet. People have been using PLR for years in other industries.
A manufacturer will produce a product. Purchasers of the product are then free to resell it under their own “label”. When Mainland High School sells bottles of “MHS Barbecue Sauce” with a label featuring the school mascot, it’s not because the kids in the home economics classroom have been working overtime.
It’s because they’ve purchased a sauce from a vendor who allows product re-labeling. MHS takes credit for the sauce and has the rights to sell it. They didn’t really create it, though.
PLR isn’t just a school fund raising option. It’s used with a wide variety of products in virtually every market sector. It’s long been a way for someone to get “their own” product without spending the time and energy usually associated with the process.
In the world of Internet marketing, the PLR business works in much the same way. A supplier offers content to others. That content comes with full rights to claim the material as your own if you should buy it.
You also have the right to edit the material, rewrite it, or to do just about anything else with it (other than sell the PLR rights to someone else, usually).
Mainland High School doesn’t need to invent a new barbecue sauce.
You don’t need to write new articles or a new ebook. In both cases, you buy a “finished” product and are free to slap your own name on it, as if you did all the work yourself.
There’s more flexibility with PLR content that with most brick and mortar PLR offerings, though. You can claim authorship and use the material however you’d like, but you also get the added flexibility of being able to rewrite and edit the content as you see fit.
Of course, you’ll need to learn the right way to make PLR content work for you.
So why do some people succeed using PLR while others fail?
Frankly, it’s not much different than any thing else.
It’s all about knowledge, preparation and execution.
Have you ever heard the phrase “practice makes perfect”?
Well that’s not entirely true.
The whole truth is that “perfect practice” makes perfect. And if you don’t understand and master the fundamentals you decrease your chances of success before you even get started.
It’s important to remember that an educated decision, more times than not, will be the wisest decision. So if you don’t have the education how can you make the best decision when it comes to your online business? Realistically, you can’t… that’s why is so important for you to educate yourself (or find a resource that will teach you the right way) if you plan to survive in this competitive world.
I don’t have to tell you that it’s no accident that some people succeed at most everything they do.
And you and I both know that if you’re just starting out on the internet (or you’re still fairly new) you’ve got some major hurdles ahead… not the least of which is producing products that the market wants.
You’ve got enough on your plate without having to worry about product creation… and frankly, why the heck should you when PLR abounds. Seriously, forget all about creating your own products (at least for now) and capitalize on the abundance of PLR in the marketplace.
You can be up and running with your own product (thanks to PLR) in a very short time and hasten your journey to success — if (and I stress), if you do it the right way.
It’s really not a tough decision. PLR is, in most circumstances, by far the best avenue for most people to get their online business started and growing.
Isn’t it time you took full advantage of PLR and use it to maximize your chances for success?
To your Abundant PLR Success,
Author, aka “The JV Queen”
Dean & Founder, DirectionsU.com
P.S. Want $10 off the regular price of the “PLR Profit Plan”? It’s easy… just click the purple elephant for an instant $10 discount.
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