Why Is It So Important That You Have One Info Product Of Your Own?
November 29, 2008 by Gina Gaudio-Graves
Filed under Building a Business Online, Newsletter
If you’re participating in the 30-Day IM Challenge, we’re about half way through the 30 days of the contest. That means that you should now be putting up your web presence (your blog) and actively starting to get traffic to your site.
If you haven’t yet joined us in the Challenge, it’s not too late! You can still get involved!
The Lessons are all delivered over a 30 day period based on the date that you enroll — NOT the date that the Challenge started! That means that you can join in right now and still get all of the great business building material at:
—> http://www.askggg.com/30days
Between all of the Lessons and the materials in the forum, you’ll find a TON of information available to you right now. And an awful lot more to come yet.
And it’s all completely FREE!
To get through all of it, just take it one step at a time and make sure that you WRITE DOWN — as in on paper or in your computer — your plans and everything that you do as you implement the lessons!
As you implement everything that you learn, your very first step needs to be adding the strategy to your WRITTEN plan.
It is NOT enough to simply learn the material and put it into your head to take action on. Those who take the time to create a WRITTEN plan will get MUCH better results in the 30-Day Challenge!
Since you’ve already been bombarded with nearly 100 pages of materials, take things slow and systematically.
Remember … the research phase is probably the most time consuming part of building your business. (It’s not unusual for it to take my students well over a month to do all of the research necessary.)
You’re trying to do all of your research in only a week or so to stay on track with all of the Lessons. So work at a steady pace and take great notes!
It will help you immensely to create diagrams of what you learn and what you plan to do. I use an open source program (meaning FREE) called DIA to do just that. You can download it now at:
One of the best ways to keep yourself moving forward in the Challenge — and in your business! — is to use the forum on a regular basis!
This is NOT the kind of forum that has a lot of idle chit chat. If people are writing in the forum, it’s the kind of stuff that can bring you more sales, save you time (and time IS money, right?), or get you results faster.
The forum is open to Challenge Members and non-members alike at:
—> http://www.theimuniversity.com/forum
If you are a Challenge Member and you’re interested in winning one of the more than $11,500+ in prizes, then you MUST post in the Introductions to introduce yourself AND in the Weekly Progress Reports section to tell us about your progress.
There are a ton of people who have introduced themselves but haven’t come back to post a progress report yet. I am dying to find out how you’re doing so I’m hoping you’ll let us know!
You can learn just as much from watching what others are learning and doing as you can in reading the Lessons. So jump into the discussions and make some comments, ask some questions, and get involved!
You need to remember one thing …
Just because you are building a business online does NOT also mean that you need to build your business alone!
You will make SO MUCH MORE progress when you get involved with like minded people who are all doing the same thing!
That’s the whole reason that I attend more than 8+ seminars every year and the same reason that I built the forum in the first place! It’s all to help YOU reach your dreams FASTER!
Before I get off to dinner, I want to give you one thing …
——————————————————-
IMPORTANT RESOURCE THAT CAN IMPROVE YOUR RESULTS
——————————————————-
The KEY to success with the system that you’ll learn in the 30-Day IM Challenge is what you hear referred to as “Social Marketing“.
I explain why Social Marketing is so powerful in the discussion about becoming an influencer that is located within “Step 2 – Choosing Your Target Market”.
(If you missed it, you can read it in the Member’s Area or in the right hand sidebar in the forum. Get started at:
—> http://theimuniversity.com/step-2-target-markets/
The KEY to making social marketing work for you in your business is to become an “Influencer”.
An influencer is a leader.
An influencer is a person that others respect.
An influencer is someone that others listen to and
follow the influencer’s recommendations.
Since you’re going to be using Social Marketing to drive traffic to your blog. As your doing this, you’ll need to be an “influencer”.
On the sites you’ll be using — things like social networking sites, forums, article sites, etc. — you’ll be starting a conversation with your audience. That conversation is the beginning of your relationship.
You need to continue to grow that relationship over time. That way your audience is more likely to perceive you as an influencer, and they are more likely to follow your recommendations.
But how do you continue to grow that conversation, that relationship?
There are 2 essential KEYS to this …
1) Blogging
2) Info products
By the end of the Challenge, you will have set up your blog. You’ll set up your blog in a specific way that is designed to improve the conversation and the relationship building.
But on that blog, you’ll want to be getting people onto your list AND you’ll want to get people to download an info product… one that has YOUR NAME on it!
This info product can be free or it can be paid.
Either one is fine.
BUT — it MUST be one of YOUR info products. It will NOT work if the info product is put out under someone else’s name.
If the info product is authored by someone else, then it will be that person who is perceived as an influencer … not you.
There are 2 ways to get an info product that has YOUR name on it. You can either:
a) Write it yourself, or
b) Hire a ghostwriter to write it for you.
c) Use PLR products to create one
Option “a” takes hours and hours of time. It might be months from now before you get a product finished. That won’t help you at all in the 30-Day IM Challenge.
Option “b” can cost thousands. That certainly isn’t an option for most people. Besides, even a ghostwriter is going to need weeks to create a product. Again — not an option if you’re taking part in the 30-Day IM Challenge.
Using PLR products is a MUCH easier, much faster way to get that info product completed quickly. Since we’re
working with a 30-Day time limit here, it’s probably the BEST way for you to go in getting your info product ready for your blog.
Let me make one thing perfectly clear here …
This info product is essential to your success no matter what it is that you are selling and no matter how you’re selling it!
In other words — even if you are an affiliate marketer, you NEED to have one single product with YOUR name on it.
Even if you are a service provider (i.e. a copywriter, a freelance artist, a consultant, etc.), you need to have one single product with YOUR name on it!
You might be selling barbecue grills. An info product will help you sell more of them, and they’re likely to be the higher priced grills that you’ll sell.
You might be selling bathing suits. An info product will help you sell more of them too. And buyers may even be likely to buy 2 instead of 1.
My point is that you cannot skip this part of the process if you really expect to achieve success.
Even network marketers need to lead with an info product. This will not only help network marketers to differentiate themselves from the competition, but it will also help them to sell more of their product at the same time.
Why is it so imperative that you have one info product of your own?
Because it’s the vehicle through which your audience begins to perceive you as an influencer!
It’s also the vehicle that you use to cause people to become what I call “product evangelists” — people who tell everyone they know about you. People who can’t stop talking about what a great experience you provided to them.
These “product evangelists” are people who just LOVE your product, and as a result, they love you as well!
If you’re in network marketing, all you need to do is use your info product to sell the physical product your company offers then dazzle your new customer with great customer service.
If you do that FIRST, 30 days later you’ll easily be able to get them into your downline.
They’re much more likely to duplicate your efforts when you do it this way.
In “Step 3 – Planning Your Profit Funnel & Your Products”, you’ll be learning the process that you use for getting product A to sell product B, and product B to sell product C, etc.
That’s when having an info product of your own can be EXTREMELY profitable to your business!
That info product can sell the next product in your funnel.
If you instead sold only a physical product or only a product as an affiliate of someone else, how would you make that second sale?
That’s why you want that info product with YOUR name on it before you put up your blog. That you can either give it away or sell it from that blog.
If you don’t have one now for the target market that you’ve chosen, then you’d better get started on one IMMEDIATELY! Otherwise you won’t have it ready by the time you put up your blog.
That’s the reason that I’m giving you this heads up today.
This of course also means that you’ll need to know how to work with PLR products.
That includes putting up a simple webpage that has a sales letter on it.
It also includes tweaking a PLR product before to turn it into your own product.
My course, “Abundant Info Products” shows you not only how to work with PLR products, but also how to work with public domain products and resale rights products as well.
AND — it comes with more than 35+ tools to make it as easy as pie for you to take these products and turn them into your own.
It will show you step by step how to work with the products themselves, turn the sales letter into your own and make it sell, and it even gives you some basic ideas for driving traffic as well!
You can download Abundant Info Products right now at a 30-Day Challenge SPECIAL at:
–—> http://www.askggg.com/aip30-e5
People in past Challenges have told me that this is one of the best resources that they have ever had for getting their business up and running quickly!
You can have all the traffic in the world — but if you don’t know how to make money with that traffic, then it won’t do you a single bit of good at all!
So you have GOT to focus on learning how to monetize all of your traffic AND how to make the greatest amount from every visitor and every customer.
That’s exactly what Abundant Info Products is all about. It’s not a guide that will teach you how to create your own info products.
It’s a guide to show you to make money from ANY info product AND how to use info products to sell more of ANYTHING ELSE you want to sell!
You are going to need several days to get your info product together, so you’ll need to start looking for an ideal product immediately. This course will even help you get ideas for what kinds of products are appropriate for your market.
–—> http://www.askggg.com/aip30-e5
You’ll want to be working on getting your info product ready as you are doing your target market research so that both pieces are ready by the time we put your blog up at the end of the week.
If you have questions as you work on your info product, make sure to stop by the forum. My Teacher Assistants have been helping with TONS of questions and I’ve been there myself too! We’ll get you rolling quickly!
Again, I can’t stress enough the importance of having an info product in ANY business. It can be free or it can be paid, but you MUST have one. You can’t wait to start creating yours. You’re going to need it by the time you put up your blog at the end of this week. Abundant Info Products will help you get an info product of your own using PLR materials or even using resale rights products. Download your copy now at a 30-Day IM Challenge SPECIAL at:
–—> http://askggg.com/aip30-e5
Don’t forget — the 3 Day “Traffic Systems Workshop Webinar” takes place this Saturday, Sunday and Monday (December 6th, 7th, and 8th) and you can participate right from your home without ever having to hop on a plane! Get all the details now at:
—> http://www.askggg.com/traffic-e6
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