I just had one of the biggest “AH-HA” moments that I’ve had in a LONG time!
What gave me this “Ah-Ha” moment was watching a magician’s act while sitting at dinner last night.
Actually, it wasn’t just the act. It was thinking back to past conversations that I’ve had with marketing extraordinaire, Ben Mack.
Ben actually got his start back in college as a Magician. In fact, he’s one of the most amazing Magician’s I’ve ever seen!
When you talk to Ben, when you hear him on teleconferences, and when you read his info products, you’ll often times hear him talking about his magic and applying lessons he learned back then to marketing.
It wasn’t until I was watching this kid’s magic act last night that the full impact of Ben’s lessons hit me! And let me tell you, they hit me HARD!
What I realized while watching this kid last night was that as marketers, we should all study magicians! The reason for their success is that they are truly an example of the ultimate marketers! Read more